Contemporary Strategy Cycle Text and Cases

Question: Talk about the Contemporary Strategy Cycle for Text and Cases. Answer: Presentation The development of the business to a great extent relies upon the small scale and full scale conditions. The inner activities of the business may impacted by countrys financial conditions. The monetary conditions are additionally impacts on the business explicit development in that specific nation. All the while the future business possibilities help to conjecture the expected development of the organization. By the assistance of Top down examination, the organization will investigate the financial elements of the business. In this report, the Australian vehicle industry has been picked and two organizations affordable and social components will be assessed considering the future probability of both the organization. Then again, the Bottom up examination will assess the current monetary states of Ford Australia and Toyota Australia. The companys money related exhibitions will be examined with the assistance of proportions of the budgetary. Subsequent to dissecting both the segments, the specialist will assess the possible edge among one another. In conclusion, the proposal steps will likewise fuse in the report. Top-down investigation As indicated by Grant (2016), the top down examination of both the organization incorporates the comprehensive view of the both Ford Australia and Toyota Australia. This is chiefly made out of the Global economy, nearby economy, part based economy and explicit needs of an economy. The examination is predominantly, founded on the various sorts of the incorporation for thinking about the master plan parts and at a later stage remembering the littler segments for the organizations of both the chose ventures. It is of foremost significance because of the rising interest of the purchasers in the car area. It was seen that in the year 2015, Australia represented a 1% development in the financial situation since the year 2012 (Shahiduzzaman and Alam 2014). In the ongoing occasions, the GDP of the country supposedly is developing by over 4.40%. Diagram 1: Australian GDP (Source: rba.gov.au. 2016) This is basically obvious with the developing extension pace of the country and afterward strength of the nation in the administration area. At that point financial improvement is additionally observed to be for the most part, ward of the monetary extension dependent on the mineral assets of the rural yields. In the specific setting the various kinds of the angles considered for the advancement the most obvious as far as the expansion is found in the increment in the use if the nation by over 1.9%. The developing commitment to the all-encompassing development is additionally found regarding the administration business as the significant wellspring of the GDP with an all out commitment of 1.1%. It has been additionally seen that different sorts of different wellsprings of the salary of the nation supposedly maintains stable situation around the world in the territory of market capitalization and development as far as the Australian dollar as far as the International market (Smyth and Buchanan 2013). The greater part of the vehicle organizations are related with segment trade business in this nation. (Source: Valadkhani and Smyth 2016) As expressed by Murray and Lenzen (2013) the car business in the twenty century of the organization depends on the contemplations made by the International producers. Portage Motor Corporation is seen to be one of the pioneers as a significant carmaker during the twentieth century. It was additionally seen that during the 1948 period Holden made the primary large scale manufacturing vehicle. Constantly 1970 Australia got tenth regarding most extreme decrease of car segment. In the year 2000 The hypothesis of Holden, General Motors was seen to be one of the significant merchants of the car part including brand, for example, Toyota Australia and Ford Australia (Nayeem 2012). In the ongoing occasions, the universal variation creator of the vehicle, for example, Camry is seen to grow new assembling offices outside Australia. This shows the colossal capability of Australia as far as producers of both nearby and worldwide variations of the vehicle makers situated in the nation (Watson 2012 ). Portage Australia is one of the significant auxiliaries of car carmaker situated in United States named as Ford Motor Company. Henry Ford established it in the year 1925. During that time the organization is answerable for assembling a few variations of the vehicle for all the segments of the general public. In the year 2016 a portion of the spending vehicle models, for example, Ford party, Ford center and Ford Mondeo models have indicated gigantic potential in the market through an expanding request in Australia as well as just as global market (Kim et al.2015). It has been further ready to improve its scope of items by concentrating on assembling off-road vehicles, for example, for the go sport, Ford an area and Ford Kuga, which is set marginally higher, cost than the previously mentioned models propelled by the organization. A portion of the directly well known models especially in Australia incorporate Ford bird of prey, Ford Ranger, Ford travel custom and Ford travel. The princi ple USP of the vehicle maker has been found underway of family, execution and business vehicles however it has demonstrated enormous potential in huge SUVs to convey substantial transportation, consequently it has had the option to isolate its interest over all the significant purchasers in the market (Hensher 2013). In the Australian market, the Mustang GT is especially mainstream with its most recent rendition of intensity stuffed 5 liter V8 motor. The CEO of the organization has announced that in the period of February 2016 the organization sold a few supplies with conscience help changing which end up being full productive and makes less carbon sway than its V8 kin make. The expanding request of Ford is obvious with wide number of accessibility of retailers in the market and because of a steady GDP of the country, a high measure of interest for the car part has been watched. It has been additionally seen that the interest for Ford Australia has been reliable throughout the previous five years and it further intends to be a significant danger to its rivals by overwhelming in all the various segments of vehicle classes. The Toyota Motor Corporation situated in Australia established in the year 1958, is an auxiliary of the Toyota engine Corporation birthplace early arranged in Japan. The home office of the drained Australia is situated at Port Melbourne, Victoria. The carmaker has participated in a functioning job in promoting, overseeing and publicizing a few sorts of business operational item and administrations for Toyota Motor Corporation situated in Australia (Valadkhani and Smyth 2016). The most well known variation of the vehicle producer has experienced the dissemination of Lexus vehicle model, this is obvious with its essence across 70 unique nations with greatest measure of interest created from Australia. The drained Australia is seen to comprise of a different workforce with representative quality of more than 3900 and 79 contractual workers situated in the significant assembling plants. Despite the fact that the organization has a lot of representative quality in Australia the sex propor tion has been seen to be inadequately the by the organization with just 15% of workers being female and dressed being male. In the year 2014 the organization pronounced to end its assembling of vehicles and motors arranged in the Australian assembling plant, because of the horrible dollar from the fare was not feasible enough. Besides it was seen that the significant expense of the neighborhood producer brought about a higher rivalry in a littler nearby market. Because of this the workforce of the organization is additionally seen to decrease to just 1300 from 3982. According to the business record of the organization, it has indicated steep increment in the units sold by the organization from the year 2011 to 2015. The organization is known to give different famous traveler models, for example, Toyota Aurion, Toyota Camry, Toyota Corolla, Toyota Prius and Toyota 86. Among the various kinds of ACV models the Toyota FJ cruiser alongside Toyota Land Cruiser has been seen to be one of the well known variations of the fair sized and huge estimated is in these conveyed in Australia. Among the few sorts of business models propelled by the organization Toyota liner and Toyota Hilax has been seen to include a lot of incomes in contrasted with different models propelled by the vehicle. The organization is shutting down its activity in Australia as the organization has confronted a few issues of after-charge misfortunes with more than $ 437 million. It has been additionally seen that the arrangements for the repetition in the installments. Keep on debasing its benefit for the following three years (Law et al. 2014). Henceforth the different sorts of ends drawn starting from the top examination of both the organizations it very well may be expressed that Ford Motor partnerships Australia is in a superior situation to underline on a positive change and increasingly potential to expand its offer cost. In addition, the organization is seen to be in a superior situation to pull in increasingly number of financial specialists because of the few sorts of large scale and smaller scale monetary conditions talked about in the top-down methodology of both the organizations. Base down investigation Base down investigation encourages speculators to consider the smaller scale monetary elements which are about conversation in regards to the companys money related wellbeing, articulations and items and administrations and other explicit markers of the exhibition after some time. Here, the budgetary proportions are found out to dissect both the companys money related conditions just as featuring the future development possibilities. For the investigation there are three points of view have been thought of. Both the companys proportions are assessed for evaluating the states of gainfulness, liquidity and efficiencies more than three most recent five years. It has been seen that the incomes of Ford Australia have been expanded, however the development rate is moderate moving (Ford.com.au 2016). In the time of 2015, the organization has taken a hop as far as the keeping up the gross benefit which is

Becoming a Nurse Essay

Explicit Purpose: To illuminate my crowd about the various degrees of nursing accessible to have the option to work in the social insurance field, what their set of working responsibilities for each level involves, and deciding do they truly have the stuff to turn into a decent attendant. Presentation Enticement: First off let me state â€Å"I Love My Job†. I knew from a youth age that I needed to be a medical attendant. There is nothing better than the incredible inclination that comes over you realizing you can comfort, energize and train an outsider in their period of scarcity; Knowing that you have contacted their lives, or a relatives life, such that they will always remember. Crowd inspiration: A great deal of people become or think they need to turn into a medical caretaker in light of the compensation scale. They trust it is a â€Å"easy† approach to get by. I am here to advise you regarding the opposite side of nursing; you know the one nobody gives you access on until the principal day at work. Validity: I have consistently been a nurturer naturally, even in youth with companions, kin and at focuses in time feeling as though I was the parent and defender of my mom. I discover incredible enthusiasm for specific ailments, their causes and their fixes, having the option to give educational data to patients, their relatives, and the overall population, and to bring attention to issues, fixes and medicines to the cutting edge. Reason: I am going to put this inquiry in your contemplations; â€Å"Am I thinking about a vocation in nursing because of the possibility of a simple pay, or do I really have the heart and character that is required to be an achievement in this field.† Preview: Today I am going to layout the numerous degrees of nursing authentications, licenses and degrees accessible. I will talk about the set of working responsibilities and care you will be required to give to theâ patient at each level. At last I will talk about the reality; you know the one factor that impacts over portion of all people to turn into an attendant. [Transition]: Let us start with addressing the levels accessible to work in while utilized in the nursing field of medicinal services. BODY I. The field of nursing offers numerous open doors for people who are thinking about this as a lifelong move. Remembering regardless of what level you pick in nursing it will be a requesting and remunerating profession to take an interest in. A. There are various degrees of nursing beginning toward the start with a CNA, PCT, LPN, RN, and in the end finishing with ARNP. Confirmed Nursing Assistant-alluded to a CNA. Working in emergency clinics, long haul offices, helped living focuses, grown-up day care focuses, home wellbeing offices and other clinical, network and private settings. A Certified Nursing Assistant is approved to perform explicit obligations to help medical caretakers. CNAs work intimately with patients to help give care to their fundamental physical and passionate needs, and may likewise perform essential signs and manage prescriptions â€Å"if† authorized to do as such. BODY (Continued) Authorized Practical Nurse-alluded to as a LPN. helps doctors and enlisted medical caretakers (RNs) care for patients. They have the instructing and information to perform routine nursing obligations. LPNs additionally plan arrangements, keep up understanding records, and perform administrative style obligations. Accessible positions can be found in emergency clinics, nursing homes, and different medicinal services organizations, and private homes. Enlisted Nurse-alluded to as a RN. You treat patients and help in their restoration, give guidance and passionate help to patients’ families. Many enrolled attendants are general obligation medical caretakers who center around the general consideration of the licenses. Notwithstanding understanding consideration they are set in places of administering LPNs and CNAs, nursing associates and orderlies. They hold obligation regarding planning of medical caretaker staffing and understanding assignments to other nursing dependent on that nurse’s experience and capacities. Progressed Registered Nurse Practitioner-alluded to ARNP practice propelled nursing in one of four specific territories, including Certified Nurse Anesthetists, Certified Nurse Midwives, Certified Nurse Practitioners and Clinical Nurse Specialists. Medical attendant Practitioners are authorized to rehearse autonomously without direct management. Medical caretaker Practitioners work in an assortment of settings to incorporate private practice, emergency clinics, walking care focuses, general wellbeing offices, school based wellbeing facilities and different settings. B. There are numerous work shifts accessible to all degrees of nursing, which makes this field speaking to numerous individuals. Eight hour shifts are commonly accessible inside the workplace settings of private practice offices. This move for the most part runs 08:00 am to 5:00 pm. Twelve hour shifts are the general rule that greater part of medical clinics plan by in today’s time. These shifts typically run between 07:00 am until 7:00 pm, or 7:00 pm until 07:00 am. Progress: Now let’s proceed onward to genuine portrayals of their individual positions. II. Each degree of testament or degree contains various duties and prerequisites from employment to work, yet we will principally discuss the general principles. CNA-Vital signs help with or absolutely perform individual consideration of every patient, reporting in diagram charts the patient admission and yield for a specific time period, and in certain occurrences performing non-shifty methodology, for example, Foley catheter addition, and dressing changes. As a CNA you are more than likely the primary purpose of contact with a patient during your day of work, you will invest greater part of your energy to some degree obliging the patient. You will be managed by frequently a RN and once in a while a LPN relying upon the setting. LPN-incorporates a great deal of the previously mentioned obligations alongside prescription organization, beginning and stopping intravenous access, graphing full evaluations on your patient during start of each move and occasionally all through the move contingent upon the status of your patient. Planning tolerant for booked methodology including guaranteeing that all appropriate assent structures are marked and seen, directing any sort of prep that may have been requested by the doctor. Guaranteeing that the patient clinical record is stayed up with the latest and helping the doctor with any inquiries or necessities he may have concerning you quiet. You will be directed by a RN. RN-as referenced in the other two classifications you will be liable for the entirety of the above obligations and extra obligations. These may include: Mentoring different attendants new to the field or just to your territory of claim to fame, booking of your day of work staff, doling out explicit patients to explicit attendants relying upon their degree of expertise, overseeing Code situationsâ in emergencies and directing certain medicine that are represented and can't be controlled by the previously mentioned positions. Offering an explanation to doctors all through your day of work concerning tolerant consideration, record keeping and booking of requests, tests or strategies their patient needs. BODY (Continued) ARNP-in this position you are qualified to work autonomously just as close by a doctor consistently. You are permitted to compose explicit requests for tests, drug and strategies for persistent with the understanding that a doctor will follow behind and co-sign these requests. ARNP’s can and do oversee and run free clinical workplaces while a doctor possibly working at the medical clinic, in the OR, at another center. ARNP’s regularly spread call periods for the doctor they work for accepting calls for the duration of the day and night from patients out of luck. Progress: Keeping at the top of the priority list that the entirety of the above positions are basic in the general image of the social insurance framework from a nursing point of view. We have secured the degrees of authentications and degrees in nursing now let’s address the primary concern subject. III. This is a theme that makes a great deal of people settle on a choice to turn into a medical caretake r without really exploring the obligations and duties of somebody in the nursing field. It likewise is a subject that blinds a great deal of people from evaluating their own character, tolerance and capacity to play out these errands. CNA-pay scale for the CNA differs relying upon the sort of office of which you are utilized. Base beginning compensation is around $8.92 and up to $11.87 as indicated by research posted by www.payscale.com. LPN-pay scale for a LPN shifts relying upon the sort of office of which you are utilized. Base beginning compensation is $14.09 and up to $20.90 as per research posted by www.payscale.com. RN-pay scale for the RN fluctuates relying upon the sort of office of which you are utilized. Base beginning compensation is $20.98 and up to $29.55 as per research posted by www.payscale.com. ARNP-pay scale for the ARNP depends on a yearly pay instead of an hourly rate, and again it relies upon the kind of office and claim to fame you practice in. Base beginning compensation is $65,924 and up to $93,341. End Outline: Taking into account the data I have secured here today,â and considering the pay rates I have cited are largely starting compensations recently out of school, do you think you have the stuff to make a â€Å"Good† nurture. At the point when I state â€Å"Good† nurture I am talking about an individual who plays out their activity putting the entirety of the aptitudes they have figured out how to utilize, working from their heart and actually cherishing their activity and the individuals they care for. A â€Å"OK† nurture is one who is there for the dollar, they are upset by the patient grievances, the tedium of their obligations and the arduous requests put on nursing on an everyday premise. On the off chance that you are a â€Å"OK† nurture you will be exposed to the term â€Å"BURN OUT† snappier than you will ever start to appreciate the profession way you have put resources into. Pull together: In settling on your choice to turn into a me dical caretaker mull over the entirety of the variables that have been introduced here today. Really settle on this choice dependent on a real existence ti

Paraphrasing 850 words Essay Example | Topics and Well Written Essays - 1000 words

Summarizing 850 words - Essay Example This exploration strategy has a place with the classification of subjective research and needs appropriate philosophy and the techniques engaged with completing a contextual analysis investigate doesn't make the result of the examination evident to the specialist (Wilkinson, 2003). Analysts contend that the contextual investigation based research includes other research strategies that are subjective in nature and are utilized for performing research in regards to a marvel or sociological goal. In the field of business, looks into depend on both the subjective just as the quantitative techniques so as to build up a top to bottom examination of associations (Yin, 2003). On the off chance that review explore the approach utilized incorporates those strategies that have just been utilized in performing examinations on wonder that are identified with the field of sociologies. This exploration strategy helps scientists in gathering just as investigating and detailing of data and information in an orderly way (Wilkinson, 2003). By directing a contextual analysis based research the analyst can recognize why a specific occasion occurred and this will be useful in leading further research (Creswell, 2007). Scientists even accept that in this type of research the technique utilized with the end goal of investigation is of most extreme significance in light of the fact that in this strategy the spotlight isn't just on people just as groups, the emphasis is even on the system through which activities are directed. At the point when contextual investigation strategy is utilized it is basic to concentrate on a few issues while understanding the framework that is being examined (Creswell and Plano, 2007). While directing the examination the inquiries that were utilized for meeting were tried for content just as face legitimacy. This was basic to distinguish whether the inquiries were compelling in coordinating the procedure of the examination. These inquiries were tried for content legitimacy to acquire an example of the different practices that were spoken to by

Church and State Assignment Example | Topics and Well Written Essays - 250 words

Church and State - Assignment Example The wordings utilized by Jefferson in surrounding the announcement of freedom uncovered the picture of somebody who in spite of the fact that knew about the directs of religion and God, was hesitant to grasp it (Hamburger 13). The laws of nature depend on the human comprehension of the world. They are not really instigated by any strict affiliations however, in the event that they are, it is an oblivious tendency towards strict convictions. The laws of nature identify with a portion of the arrangements of religion. It is confused that the closeness between the decrees of the establishing fathers and the standards of Christianity infer that they were purposefully applied in respect to God. A wary perspective on such announcements cast slanders on the utilization (Hamburger 120). It is reasonable thinking that on the off chance that it were a reality that the establishing fathers supported Christianity, at that point its application could be apparent in the Declaration of Independence. Common rights are basic. Basically, nature directs the best human activities. Regularly, the normal laws have similitudes with the conventions of Christianity (Hamburger 45). Within the sight of such a similitude, people might be befuddled to accept that they buy in to the

Change and Isomorphism System Analysis in Management

Question: Talk about the Change and Isomorphism for System Analysis in Management. Answer: The reductionist methodology includes the comprehension as well as separating an intricate framework into more straightforward parts. The reductionist hypothesis endeavors to clarify complex frameworks as far as their easier parts. The reductionist hypothesis approach has various advantages when all is said in done interdisciplinary angles. The principal advantage of reductionist way to deal with issues is that it empowers a streamlined dynamic procedure (Faeder Morel, 2016). This is on the grounds that as a reductionist, one doesn't take a gander at the unpredictability of a framework and additionally any logical inconsistencies included however centers around the various parts of the framework. In such manner, choices to fix the usefulness of a specific framework essentially center around one of the framework parts that are the reason for any disappointment. Besides, a reductionist methodology empowers one to comprehend the usefulness of the entire framework. Thinking about an entire framework as far as its parts empower a person to see every job of every segment (Faeder Morel, 2016). The methodology empowers a careful investigation of a specific wonder dependent on its parts as opposed to the entirety. In the clinical field for example, the breaking down of a specific organ in the body can be treated through principally understanding the job of the organ to the body and the correct treatment for such an organ. Further, reductionist aides in giving exact and non-abstract clarifications of a specific marvel. This is on the grounds that reductionist methodology limits to researching the most essential degree of the segments of a given framework, with an expectation to clarifying the commitment of the specific segments to the usefulness of the entire framework (Faeder Morel, 2016). Reductionism stays a significant and logical technique to understanding complex issues with respect to their essential levels. Subsequently, it is received as a way of thinking in various frameworks and associations, while different associations fuse it along the comprehensive quality methodology for productivity. Instances of Isomorphic Behavior between Systems Isomorphism alludes to the similitude of procedures or potentially structure of a specific association and those of another. This can be founded on the aftereffect of both impersonation, and free advancement of the two associations inside comparative requirements. One case of isomorphic conduct incorporates mimetic isomorphism which as indicated by the association hypothesis includes the inclination of specific associations copying others structure with an expectation of inferring comparative advantages that the later appreciates (Skille, 2011). Specifically, one association choses to receive a hierarchical structure like one utilized in another association so as to have indistinguishable advantages from the other association. Another case of isomorphic conduct is the act of standardizing isomorphism. This includes a procedure where polished methodologies in a given field like the clinical professionals, impacts various associations to change such that they in the long run become progressively like one another. Regulating isomorphism along these lines achieves pressure on establishments or potentially frameworks, to comply with principles since their staff individuals can draw on the procured sorted out proficient systems which control their operational exercises (Skille, 2011). Experts in various fields concur on their created practice as authentic and in this manner can be utilized by various associations that anyway are in a similar field. Both standardizing and mimetic isomorphic practices are both under hierarchical as well as institutional isomorphism. The two of them are urgent for authoritative change draws near. References Faeder, J. Morel, P. (2016). Reductionism Is Dead: Long Live Reductionism! Frameworks Modeling Needs Reductionist Experiments. Biophysical Journal, 110(8), 1681-1683 Skille, E. (2011). Change and isomorphism: A contextual analysis of interpretation forms in a Norwegian game club. Game Management Review, 14 (1), 79-88.

Gendered language

Gendered language This morning my mom showed me a newspaper article and asked me my opinion of it. I’ve been thinking about it throughout the day, and felt it was interesting enough to share and discuss. See here: (sorry for the quality!) The article is basically about how the Princeton University human resources department released guidelines on the type of language they are encouraged to use in official communications. The title is a little misleading, given that the text explicitly states (contrary to its title) that “no words or phrases have been banned at the university.” Even so, its pretty significant that these guidelines have been released, given that they endorse a modification of language which many people would think of as controversial. I don’t think the idea of abolishing gendered language is really being discussed in the mainstream, so for a department at one of the world’s most prestigious universities to support it at least in formal settings is big news. To be clear, this idea is different from the push to integrate a singular use of the pronoun “they” (or other non-gendered pronouns) into our everyday language to refer to non-binary or intersex people. It goes even further than this and rejects the notion that the language we use to refer to people should be gendered at all, instead advocating the use of a non-binary pronoun like “they” to refer to everyone. When I was talking to my mom, her initial opinion of this was sort of like, “that just seems really extreme.” I think it seems radical because we have used gendered words to refer to people for a very very long time, and it’s just sort of the way we’ve always done things as opposed to being an extreme idea in itself. It would take a period of getting used to, but we know that just because something has been done for a long time doesn’t necessarily mean it’s good or desirable. I think that if our society were to collectively get together today to create the English language from scratch, then considering our evolving views about a gender-focused social system, we wouldnt feel the need to construct different forms of language to identify people by gender. It just wouldn’t seem relevant enough to warrant entirely different sets of words for talking about people. Its easier to see why this would make sense in a professional setting like an HR department. But personally, I would take it a step further and conclude that it makes sense as a general amendment to language, which would be worth getting past any initial difficulty in getting used to it. I’ve also heard a few people mention the idea around campus, and it’s somewhat of a trend to change your pronouns on Facebook to “they/them” regardless of your actual gender in order to show support for the idea. Getting rid of terms like “freshman” and “alumnus” seems kind of silly, but I don’t see any good reasons for identifying everyone’s gender with obviously gendered terms and pronouns in contexts where it isn’t relevant. I imagine this convention of language just mentally reinforces traditional ideas which reduce the essence of a person to their gender, and contort people into boxes which they can’t possibly neatly fit. There’s also the issue of coordination even if I conclude that this change makes sense, adopting it by myself might only end up confusing people. So, it would require a conscious effort to openly discuss the idea and to coordinate the change with other people if it’s ever going to happen. A cool thing about our generation is that were less willing to see the world as “fixed,” or to have the idea that things have to be the way they currently are. I think something like this could realistically become commonplace, but would require more than individuals supporting the idea quietly on their own. Anyway, I just wanted to share because it was thought-provoking, and I’m interested in hearing your thoughts about it too. Is it a good idea? A good ideal? Should MIT follow Princeton, and start doing this too? Or is it impractical, and too extreme? Either way I would say its worth thinking about.

Case Studies of Leadership at the CEO Level - Free Essay Example

Leadership is an influence relationship among leaders and followers who intend real changes and outcomes that reflect their shared purposes. That is, leadership is an influence which a leader shows over his subordinates .The influence is focused to achieve the goal of the organisation. It also involves lot of skills and traits which a leader should have. It includes responsibility, integrity, intention, etc. These traits should influence the subordinates and the colleagues of the leader. Leadership skills need not be born within a person; It can also be developed. Not every leader is born with the leadership skills. Leadership skills can be developed by training or practice. The development and growth of the organisation is purely dependent on the leader and his leadership. The success and the failure of the business is based on the decisions which the leader takes. Mostly the company is managed by the Chief Executive Officers. Why are CEOs very important in an organisation? The Chief Executive Officer is the foundation of any company. They are driven by strong leadership and personal integrity, immense communication skills and with strategic focus on the goal of the company. CEOs are responsible for all the activities right from the starting of the business till its failure. All the decisions regarding the functioning of the business is taken by the CEOs. They head the Operations, Finance and budgeting, marketing, human resource and other departments. Even though there are separate work forces allocated for these departments, it is the duty of the CEOs to decide upon the issues like: setting the target for the business, decisions regarding new products, product lines, fund raising, merger or partnership, hiring and reducing manpower, build corporate culture and organise all the departments and synchronise them to the goal of the organisation. So it is very important that the higher level management takes a careful decision in appointing a CEO. N ow in this Essay let us discuss on the leadership of Carly Fiorina and Dick Fuld. Carly Fiorina: Fiorina started her career as a low level manager in ATT. She was very dynamic in her work and she quickly grasped the attention of the top level management due to this. She showed interest in the tough assignments and tasted the fruit of success in those. She played a very important role in ATTs spin off of Lucent Technologies and was again successful in its operations. She was made the head of the sales and marketing group of lucent technologies. During her period, the stock price of Lucent was increasing but ATTs stock price was reducing. After her continuous success in lucent technologies, she moved to Hewlett Packard as CEO in the year 1999. She was the only outsider, who was appointed by the company as the chief executive officer. Since she was working in the sales and marketing department at ATT, she changed the focus of HP to marketing. She spent about $200 million in the branding and advertisement strategy. And only few women were there in the top level management of He wlett Packard. After she entered the organisation of Hewlett Packard, she concentrated more on the marketing side of the company. She signed many purchase and sales agreement with many big players in various industries. They include Ford Motor Company, Delta Airlines, General Electric, Walt Disney Company and the United States Department of Homeland Security. Prior to her entry as CEO, HPs focus was more on the product development and not on the consumer support. After Fiorina took charge as CEO of Hewlett Packard, she shifted this context of product development to customised software. She has been marked number one in Fortune magazines list of 50 most powerful women for six times. She believed that her leadership was strong in Hewlett-Packard. Dick Fuld: Dic fuld began his career as a commercial paper trader with Lehman Brothers in 1969.During his course of 40 years, Dic saw many changes in the organization. He worked as a CEO of Lehman Brothers from 1994 to 2008. He was the longest tenured CEO on Wall Street during the time of the financial crisis of 2008. He helped the company to successfully cross the financial crisis which occurred at 1997.Dick was very successful during his period as CEO. He tasted the fruit of success when he turned the loss occurred in 1993 to profit of $4.2 billion in the year 2007. Dic Fuld was very conscious about the welfare of his workers. His workers were very highly paid and were very happy to work under his leadership. Dic Fuld was named as Americas top chief executive officer in the private sector by Institutional Investor magazine in the year 2006.In the year 2007; he received a bonus of $22 million. In March 2008, he was given the title Mr Wall Street. Dic has served as one of the board of d irectors of the Federal Reserve Bank of New York. He was a member of the international business council of the World Economic Forum and the Business Council. He also served as the board of directors for the Robin Hood Foundation but due to the bankruptcy of Lehman Brothers , he has been removed from the position. He took huge risk in piling up the mortgages. And he even succeeded in that business. Dic Fuld was very successful in handling the mortgage crisis than his competitors. This made Dic Fuld to underestimate the opponent and overestimate self. And when his company went into bankruptcy, he failed to rescue the firm as he refused for the merger with Warren Buffett and also for the capital injection. During the financial crisis of 2008, Dic refused to resign the office when other CEOs were forced to do quit their job. In December 2008 , Fuld was given the award by Financial Times as Lex Overpaid CEO and thief for receiving $34m in 2007 and $40.5 in 2006, and that too before the banks failure. CNBC named him as the Worst American CEOs of all time. What are the factors that contributed to the meteoric rise of these CEOs? Rise of Carly Fiorina:- As mentioned earlier, Ms Carly Fiorina started as a manager in ATT. She showed interest in her work in sales department. She was very talented and was able to achieve the sales target of the company. She made it a habit to achieve huge targets setup by her company. Due to this kind of attitude towards work, she attracted the attention of the organisation. As a next step in her career, the impressed organisation offered her a challenging position in its new spin off lucent technologies. She was the head of the sales and marketing group of the new company. She had a good moral contact and support with the fellow employees. Due to this type of attitude and leadership in the company, she had the support of the employees. In her leadership, the lucent technologys share price was rising. Her aggressive sale s record made the Hewlett Packard to turn towards her. Carly Fiorina had a good opportunity to move to a higher position in her career. That was a golden opportunity for her to get an offer from Hewlett Packard. But to get it, she had to face lot of obstacles; she was scrutinised in the interview process by the management of Hewlett Packard for the post of Chief Executive Officer. Since she was one of the few female in the organisation, she found it very difficult in the initial stage to cope up with the work force. And the fact is that she was the only outsider, who was appointed as a Chief Executive Officer of Hewlett Packard. And moreover, she was from marketing background. At that period, Most of the top level managers were of the engineering background. Due to her immense potential and hardworking attitude, she was able to overcome these obstacles. She not only focused in the revenue and profit of the company but also on the innovation and development of new and existing pro duct. Fiorina increased the profits by bringing in the radical changes in the organisational focus of the company. She was the most powerful woman in the United States of America. She was very famous for the big risks which she takes regarding the functioning of the business. She was leading the list in the Fortune magazines most powerful women in business for the continuous six years. Rise of Dick Fuld:-